As a moniker for our potential clients, it’s inadequate. After all, how perverse to identify them by a trait we’d like to change, consuming.
Yet, I’m struggling for another word. “Debtors” is a word the public confuses with “creditors”. “Individuals” is insipid, and “families” excludes the single.
So, anyone got a nomination for a better word to describe the people we want to serve?
Image © Anson-Fotolia.com.