Consumer Is A Bad Word

I’m not usually at a loss for words, but I’m certainly less than excited about the word “consumer”.

As a moniker for our potential clients, it’s inadequate.  After all, how perverse to identify them by a trait we’d like to change, consuming.

Yet, I’m struggling for another word.  “Debtors”  is a word the public confuses with “creditors”.  “Individuals” is insipid, and “families” excludes the single.

So, anyone got a nomination for a better word to describe the people we want to serve?

Image © Anson-Fotolia.com.

Related Posts Plugin for WordPress, Blogger...
  • ConsumerBKCounseling

    Client? Patron? End User? That’s a tough one but we do agree!!

  • Susanne Robicsek

    I don’t like Consumers or Debtors either, since it doesn’t adequately represent the relationship we have with them.  Debtors, in the context of a bankruptcy makes sense but you are right that people mix the term up with their debts all the time. 

    How about Clients.  Customers.  John and Jane. 

  • Edward Sager

    Petitioner(s).

  • Sometimes keeping it simple is best. Perhaps you may have suggested a
    good option in your last sentence  “So, anyone got a nomination for a
    better word to describe the people we want to serve?”  How about
    “people”. We help people – individuals, couples and families.