The legal chatter is full of the promise of Artificial Intelligence to revolutionize the practice of law. It can write your letters, your briefs and your website, they say. But there's a catch here (other than the fact that AI sometimes makes stuff up, including case law, out of whole cloth.): ChatGPT and its ilk write without nuance, warmth, or texture. Those of us in consumer-facing legal practices can do so much better. And need to do better. The power of your human voice Most of our clients know little about the law and have never hired a lawyer. The law is a scary unknown. Worse yet, their limited knowledge of the law often comes from online pro pers or AI that not only lacks the human touch but is subject to being horribly wrong. See my early foray into AI. Our legal training didn't help us to be accessible to a world of clients that are stressed, ill informed, and intimidated by lawyers. Instead, we learned to write for judges and other lawyers who share our … [Continue reading...]