I have a theory about growing your bankruptcy practice: as long as you take on only the most straightforward cases, growing your practice becomes more a matter of marketing than lawyering. You and every bankruptcy lawyer around you are competing for the same cases: the simple, the certain, the routine cases with fees tightly packed in a narrow range. Given the referrals currently I'm getting, I seem to be downstream from lawyers who The list goes on. Take advantage of the self imposed limits of your competition. Get an outsized share of the bankruptcy business by developing a comfort-level with the non-routine. Find a focus Grow your practice by finding a niche. Over the course of my career, I found I had a particular interest in places where other areas of law intersected with bankruptcy: for me, it was family law and small business. Interesting things happen where state law meets bankruptcy law. Consider, too, situations where individuals desperately … [Continue reading...]
