I’m not usually at a loss for words, but I’m certainly less than excited about the word “consumer”.
As a moniker for our potential clients, it’s inadequate. After all, how perverse to identify them by a trait we’d like to change, consuming.
Yet, I’m struggling for another word. “Debtors” is a word the public confuses with “creditors”. “Individuals” is insipid, and “families” excludes the single.
So, anyone got a nomination for a better word to describe the people we want to serve?
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Client? Patron? End User? That’s a tough one but we do agree!!
Susanne Robicsek says
I don’t like Consumers or Debtors either, since it doesn’t adequately represent the relationship we have with them. Debtors, in the context of a bankruptcy makes sense but you are right that people mix the term up with their debts all the time.
How about Clients. Customers. John and Jane.
Edward Sager says
Doug Depew says
Sometimes keeping it simple is best. Perhaps you may have suggested a
good option in your last sentence “So, anyone got a nomination for a
better word to describe the people we want to serve?” How about
“people”. We help people – individuals, couples and families.